Professor, National School of Development, Peking University
Vice Dean, China Europe International Business School
International Committee Member
International Academy of Management Science
Research Interests
International Business, Marketing, Enterprise Development Strategy
Education Background
Ph.D. in International Business, Indiana University, 1990
MBA, Wharton School of the University of Pennsylvania, 1986
B.A. in Chinese Language Literature, East China Normal University
Experiences
Present
Vice Dean, China Europe International Business School
Professor, Doctoral Supervisor, National School of Development, Peking University
2002-2009
Dean, the Department of EMBA, Professor, China Europe International Business School
1998-2001
First Dean on the Chinese Side, Beijing International MBA Program (BiMBA) at Peking University
Lifetime Professor, Loyola University Maryland
1984
Fulbright Fund visiting scholar, Stanford University
Books Published
《跨国经营概论》，上海人民出版社1995年版
《公司治理结构——中国的实践与美国的经验》，中国人民大学出版社2000年版
《国际商务》，上海人民出版社2001年版
Recent Research Papers
1. Liang, N. and Useem, M. (2009) Corporate Governance in China, in Handbook of international corporate governance, Institute of Directors, United Kingdom, forthcoming.
2. Useem, M. and Liang, N. (2009). Globalizing the Company Board: Lessons from China’s Lenovo, in Boardroom Realities: Leadership for the Challenges Facing Your Board, Jay Conger Editor, Jossey-Bass, forthcoming.
3. Liang, N. and Lin, S. (2008). Erroneous Learning from the West? A Narrative analysis of Chinese MBA Cases published in 1992, 1999 and 2003. Management International Review, 48(5), 603-638.
4. Liang, N. (2006). Be careful of the Harvard-type virus in management education, Peking University Business Review. (1): 122-125. (In Chinese)
5. Liang, N. and Wang, J. (2004). Implicit Mental Models in Teaching Cases: An Empirical Study of Popular MBA Cases in the United States and China. Academy of Management Learning and Education, 3 (4), 397-413.
6. Liang, N. and Useem, M. (2009). Corporate Governance in China, in Handbook of international corporate governance, Institute of Directors, United Kingdom, pp.167-175.
7. Useem, M. and Liang, N. (2009). Globalizing the Company Board: Lessons from China’s Lenovo, in Boardroom Realities: Leadership for the Challenges Facing Your Board, Jay Conger Editor, Jossey-Bass, pp.401-442.
8. Liang, N. and Lin, S. (2008). Erroneous Learning from the West? A Narrative analysis of Chinese MBA Cases published in 1992, 1999 and 2003, in Management International Review, 48(5), 603-638.
10. Liang, N. and Wang, J. (2004). Implicit Mental Models in Teaching Cases: An Empirical Study of Popular MBA Cases in the United States and China, in Academy of Management Learning and Education, 3 (4), 397-413.
11. Liang, N. and Parhke, A. (1997). Importer Behavior: The Neglected Counterpart of International Exchange, Journal of International Business Studies, 28(3): 495-530
12. Liang, N. and Stump, R. (1996). Judgmental Heuristics in Overseas Vendor Search and Evaluation: A Proposed Model of Importer Buying Behavior,”The International Executive, 38(6): 779-806.
13. Liang, N. (1995). Soliciting unsolicited export orders: are recipients chosen at random?, European Journal of Marketing, 29 (8): 37–59
